COOL Cultural Organization of Lowell

COOL 2017 Workshop Series

COOL 2017 Workshop Series: Marketing and Selling Your Art


As a precursor to the Lowell Art & Maker Festival in September 2017, COOL is hosting a series of workshops designed to help artists market and sell their art. These workshops are free to attend, and no pre-registration is required! You do not have to be participating in the Lowell Art & Maker Festival in order to attend.

Thank you to our 2017 workshop partners:
Lowell National Historical Park
Pollard Memorial Library
BPV Lowell
Lowell Cultural Council

Stay tuned for our 2018 workshop series!

Previously held workshops:

Arts Marketing 101, with Jessica Burko

What is this marketing thing all about? Arts Marketing 101 covers the basics of what marketing means for artists and presents pain-free ways you can market yourself and your art. This workshop also provides an overview of branding concepts, how to begin a marketing plan, and what marketing materials are most important for you to develop as you create a path to your own success.

Presenting Yourself as an Artist, with Jessica Burko

In a world of speed dating, micro blogging, and multi-tasking, one must be prepared for opportunities before they quickly pass by. It’s not enough to have your images and written materials ready at the touch of a button, an artist must be prepared to speak about their work with clarity, brevity, and confidence. This workshop focuses on fortifying oneself for the question: “So, what do YOU do?” and harnessing the self-assurance to provide the answer.

Social Media 101, with John Welch

Learn what social media is, why it is important, and how to create your own presence on Facebook, Twitter, and Instagram. Then we delve into more advanced techniques such as using hashtags, and growing your audience using interaction. Please bring your web-enabled cellular device with you so you can follow along.

Designing an Appealing Booth Space

Learn how to design a useful and appealing booth space for selling at arts festivals. Discussion will cover: How to utilize your entire footprint, making your space welcoming for visitors to enter, etc. Representations will be discussed for 2D and 3D artists. A sample mock display will be available for viewing. Download PDF of Powerpoint presentation

Art Show Prep: Handling the Unexpected – Panel/Q&A

Join us for a panel/Q&A discussion about how to handle the unexpected questions and situations that can arise at an arts festival. How do I handle requests for discounts? How do I respond to negative comments about my work? What happens if I forget my credit card reader?  Bring your questions for the panel to answer.
Panel Chair: Liz Stewart, COOL Program Coordinator
Panel Members:  Antoinette Indge, owner of Cinderloop; Jenny Berube, owner of Elegantly Eclectic, Mary Dumas of The Anime Cafe.

This program is supported in part by a grant from the Lowell Cultural Council, a local agency which is supported by the Massachusetts Cultural Council, a state agency.

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